US elections and Joe Biden's secret weapon. How can the current American president increase his ratings thanks to one singer?
Biden seeks to win the support of the famous American singer Taylor Swift before the next elections in 2024
Joe Biden, the US president, is considering enlisting Taylor Swift's support before the next election in 2024, while Donald Trump's supporters consider her a "psychological weapon" of the Pentagon.
This story, although it sounds extraordinary, is actually happening. And the main figure in this epic is the American singer Taylor Swift.
Even if you are unfamiliar with her songs, you have definitely heard her name. Her recognition in Time magazine as the "Person of the Year", especially against candidates such as vladimir putin, Xi Jinping, Barbie and Charles III, shows her great influence and popularity, not to mention the international scandals that are unfolding around her contracts.
Such a prominent figure can become an important factor in the political space, especially in the context of the US presidential election, where every vote counts and can determine the future of the country and influence the world stage.
The Phenomenon of Taylor Swift's Popularity
Taylor Swift is an American pop icon born on December 13, 1989. She began her career in the entertainment industry as a country singer, but quickly expanded her style and became a recognized star in the pop music genre.
She has released many hits such as "Love Story," "Shake It Off," "Blank Space," "Bad Blood," "Lover," and many others, winning numerous music awards, including 11 Grammy Awards. Taylor is also one of the most commercially successful artists in the world, with albums regularly selling millions of copies.
Aside from her musical success, Swift is recognized for her active citizenship and her fight for women's rights in the entertainment industry. She opposes sexism and inequality, supports various charitable initiatives.
Taylor Swift's current world music tour, known as the Eras Tour, which started last year, has already been recognized as the most successful in its history (as of December 2023, it brings in more than a billion dollars in revenue). In particular, European cities are competing with each other for the opportunity to host Taylor Swift's concerts due to the huge demand and popularity of this tour.
What can we say about cities when whole countries are fighting for her contracts
Southeast Asian countries were outraged that Singapore signed an exclusive agreement with Taylor Swift to hold concerts only on its territory, while providing significant revenue from tourists.
This drew criticism and accusations of "not being a good neighbor." Under the agreement, Singapore became the only place for Taylor Swift to perform in the region, receiving a large sum of money from the government for each concert. Attempts by a Filipino politician to qualify this agreement as hostility to neighbors were rejected by Singapore's Prime Minister Lee Hsien Loong, who emphasized the benefits and success of this agreement.
Singaporean officials have acknowledged the fact of payments to Taylor Swift. According to Maybank's calculations, with six concerts in Singapore, the country can receive approximately $370 million in profit, which is a significant share of GDP. Taylor Swift's concert tour can bring up to 10% of Singapore's GDP.
Swift's political views
The singer mostly avoids expressing her specific political views in public. For many years in her career, she has tried to keep her beliefs private.
Much later, in 2020, Taylor Swift said that one of the main reasons she refrained from expressing her political views in her later years was the Dixie Chicks scandal.
The Dixie Chicks, a popular country band from Texas, experienced a scandal in 2003 when their lead singer criticized President George W. Bush for his invasion of Iraq. Her statement that "it's a shame that the President of the United States was born in Texas" caused outrage in the context of the "patriotic wave" after the September 11, 2001, terrorist attack. The band's fans reacted aggressively, destroying their CDs and accusing them of treason. The Dixie Chicks lost their contracts and were forced to cancel their performances.
Although the band eventually resumed their career, Taylor Swift pointed out that in today's world, especially in the era of social media, even one comment can lead to serious consequences, and she does not want to repeat such an experience, where a musician becomes an object of negative influence because of his or her position.
However, in recent years, Taylor Swift has become a more active civic figure, expressing her opinion on certain social and political issues. For example, she has expressed her outrage over inequality, gender discrimination, and other social issues.
In 2018, Swift took part in the disclosure of her political position, expressing support for a Democratic senatorial candidate in Tennessee during the election campaign. She also expressed her support for various initiatives and movements related to women's rights and the LGBTQ+ community.
During the 2016 US presidential election, Taylor Swift found it difficult to remain politically neutral. On that day, she posted a photo from a polling station encouraging people to vote, but did not reveal her choice between Hillary Clinton and Donald Trump. This question about her vote became a trend on Google.
In the 2018 US congressional elections, Swift decided to break her political silence. She publicly endorsed Democratic candidates Phil Bredesen for the Senate and Jim Cooper for the House of Representatives from Tennessee. The singer explained her changed position, claiming that she would vote for those who would protect human rights.
Despite the support, Bredesen lost the election, but Cooper won. Taylor Swift also influenced more than 169 thousand Americans to register to vote. In particular, before Super Tuesday 2020, she encouraged fans to vote for those who reflect their interests.
Swift and Democrats
As the 2024 presidential election approaches, with the gap between the two main candidates, Joe Biden and Donald Trump, remaining small, every vote counts. It is therefore not surprising that the "Taylor Swift effect" is being talked about again at the beginning of the year.
The discussion started with an article in The New York Times that claims that the Biden campaign is actively seeking new strategies, including support from Taylor Swift, to engage young people in the electoral process. It was noted that even a single post on Instagram, where the singer has more than 282 million followers (at the time of writing), could already have an impact on the US presidential campaign. Some of the options being discussed also include a possible performance by Biden at one of Swift's concerts as part of her popular Eras Tour.
Polls confirm that Biden's campaign's hopes of gaining support from Taylor Swift's fans may be justified, as this group of voters could become an additional electorate for the president.