Kyiv - Binance, the world's leading blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume, announced at Binance Blockchain Week in Dubai that it has appointed Jeff Lee as its new VP of Product. He will lead Binance's global product and design teams, focusing on developing innovative solutions that will support the company's leadership in blockchain and Web3.

Jeff Lee has over 16 years of experience in product development and software engineering.  Previously, Jeff held the position of VP, Global Head of CeFi Product at a major cryptocurrency exchange, where he led the development of centralized finance (CeFi) products, including growth, retail, institutional, and artificial intelligence projects. 

At TikTok, he served as Chief Product Officer and Global Head of TikTok Money and Compliance. In this role, he led product management teams, developing the platform's functionality and ensuring compliance with regulatory requirements. He also has experience working with global brands such as Instagram, Twitch, and Oracle.

"We are thrilled to welcome Jeff to the Binance team. His experience at TikTok and other tech giants allows him to bring innovative solutions that are perfectly aligned with our mission. With his strong product expertise and ability to work in dynamic environments, we look forward to his contributions to Binance's product development and maintaining our leadership in the crypto community", said Richard Teng, CEO of Binance

"My goal is to create products that inspire and benefit people. My experience at TikTok has taught me a global mindset and a strategic approach, so Binance is a natural next step. I am impressed with how Binance has built a powerful blockchain ecosystem in seven years while maintaining a focus on users. Blockchain, together with artificial intelligence, has great potential to improve financial inclusion and can significantly change our daily lives. Binance can make these technologies understandable for everyone — newcomers and experienced users alike. I look forward to contributing to the growth of the crypto industry and making it accessible to a wider audience", — Jeff Lee, VP of Product Binance.

About Binance

Binance is a leading global cryptocurrency infrastructure provider with a wide range of financial products, including the largest exchange for digital assets by trading volume. Trusted by millions of people around the world, Binance's platform is designed to empower financial freedom and offers an unrivaled portfolio of cryptocurrency products and services, including trading and finance, education, data and research, philanthropy, investment and incubation, decentralization, and more.

For more information, please visit https://www.binance.com.