Binance introduces Binance Wealth, a solution that allows wealth managers to provide financial advice to clients interested in investing in cryptocurrencies.

Kyiv — Binance, the world's leading blockchain ecosystem and cryptocurrency infrastructure provider, today announced the launch of Binance Wealth, the first technology solution for wealth management on a crypto exchange. 

Binance Wealth provides wealth managers with the opportunity to guide clients through the process of opening accounts and investing in cryptocurrencies, while maintaining full control of the assets. To access Binance Wealth, wealth managers submit an application, after which they help clients complete KYC/KYB verification.

After opening an account, clients can independently manage their investments and receive recommendations from their managers. Binance Wealth responds to the demand of high-net-worth investors seeking to diversify their portfolios with the guidance of trusted financial advisors.

"As investors around the world recognize the potential of digital assets, we are responding to the demands of wealth managers and their clients for easier access to cryptocurrencies. Attracting investment is key to popularizing digital assets, but the private investor segment lacks a traditional infrastructure for accessing cryptocurrencies. Binance Wealth will help to overcome this barrier for new market participants and combine cryptocurrencies with traditional finance", — Catherine Chen, Head of Binance VIP & Institutional.

Binance Wealth significantly lowers the barriers to entry to the crypto market for wealth managers and their high-net-worth clients by offering:

Traditional experience: functionality that corresponds to the traditional model of financial consulting, which managers and their clients are familiar with.

Intuitive interface: a universal dashboard for wealth managers with an overview of clients and their portfolios.

Access to a wide range of tokens: the ability to invest in a variety of cryptocurrencies, including more than just Bitcoin and Ethereum.

Investment flexibility: support for both active (trading) and passive (earnings, staking) investment products.

Premium service: high-quality VIP service for managers and key clients from Binance specialists.

About Binance 

Binance is the world's leading cryptocurrency infrastructure provider with a wide range of financial products, including the largest digital asset trading exchange by volume. Trusted by millions of people around the world, the Binance platform is designed to increase financial freedom for users and offers an unrivaled portfolio of cryptocurrency products and services, including trading and finance, education, analytics and research, philanthropy, investment and incubation, decentralization, and more.

For more information, please visit https://www.binance.com